Malmsten Hellberg was approached by the developer of 14 new luxury apartments on the roof of a unique Stockholm building, built in 1961. The assignment was to design a new kind of marketing material to be used by the real estate broker Alexander White. In close collaboration with architect firm Axeloth and with project manager/editor Sandra Grill, we produced a magazine with articles about the Södermalm area and the building. A substantial website was developed together with Kod & Form. The scope of work included naming, concept, editorial work, art direction, graphic design with custom designed numbers by Letters from Sweden, web design and advertising.